The world of work is changing. Companies are trying to keep up with the digital era turbulence, and the scissors between demand and supply are in some cases becoming more and more open. The requirements for potential employees are different – knowledge and skills are no longer the main criterion. Working day and tasks look different nowadays than a few years ago. And who is here to comprehend? Our series will bring more light into this topic – in InStore magazine, we will gradually introduce nine key positions for the organization and the profile of the optimum candidates who will surely star in them. Part One: Communications & Public Affairs Officer.

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