Companies have always been competing in who comes with a more engaging, shocking, or more spectacular ad targeting as many potential customers as possible. However, it’s 2019 and, as the world around us is changing and modernizing, the trends in marketing and the role of people working in this field at different marked positions are also changing. They often belong under the wing of Chief Marketing Officers, to whom we are devoting the fifth part of series, where we are introducing nine major positions for organizations and the characteristics of the optimum candidates that will surely shine at them.

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